Every movement has a symbol. A way to show the world what you stand for.
And in this movement, our Fighters are the symbol. Those who know that porn isn’t harmless, that real love and genuine connection are worth fighting for, and repping the Movement is more than just wearing a t-shirt. It’s expressing where you stand, showing your support in a global fight of individuals who are choosing to stand for real love in a world full of synthetic and transactional connections.
This is what makes the Fight the New Drug Store more than just merch—it’s a mission in motion.
When you buy from the Fight the New Drug Store, you’re not just picking up a tee or a sticker. You’re helping share the message that porn is harmful to individuals, relationships, and society. You’re helping spark real change.
Each item you wear or gift becomes a conversation starter. It plants a seed. It opens a door for someone else to question what they’ve been told about porn—and maybe even start their own fight.
100% of proceeds go directly toward creating more educational resources, awareness campaigns, presentations, and programs that are changing lives around the world. That means every order helps us reach more students, families, and communities.
So when you grab that tee, it’s not just for you—it’s for every person who still hasn’t heard that there’s another way. It’s for the person who thought they were the only one struggling. It’s for the survivor who repeatedly faces their trauma to realize others are trying to make the world better for them.
Since day one, Fight the New Drug has been fighter-funded. That means everything we do—from the Consider Before Consuming podcast, to live presentations in schools, to documentaries and online campaigns—is possible because of Fighters like you.
Every time you #RepTheMovement, you’re helping us spread awareness around the world. Wearing the FTND logo means you’re not afraid to question the status quo. You’re bold enough to challenge what’s considered “normal.” You’re helping change the conversation about porn, one shirt, one story, and one person at a time.
Real Impact. Real Fighters. Real Change.
Every day, we hear stories from people who were first introduced to Fight the New Drug through a single shirt. Maybe they saw a friend wearing “Porn Kills Love” and asked what it meant. Maybe they stumbled across the logo on social media and started researching.
That one moment often becomes the spark that changes everything.
Several strangers at the gym, at work, and at restaurants have noticed me wearing the bracelets and hoodie and asked me what they meant. These questions opened up the door for me to share with them the potentially harmful effects of pornography, and in some instances, I was able to share my story with them. Once again, thank you all so much!
I had a ‘Porn Kills Love’ sticker on the back window of my truck. I took my truck for an oil change and when I picked it up the technician told me that she liked the sticker in my back window. That sparked a short conversation that mostly included eye contact, a knowing smile, and me gifting her a sticker for herself.
I was inside of Spencer’s one day and the young man that worked there asked me about my ‘Porn Fuels Trafficking’ shirt. I was shocked but happy to have a conversation with him about the dangers of porn. He thanked me for talking with him about it.
I have a few products from you, but my canvas bag that states ‘People Are Not Products’ has received a lot of attention! Many people ask what this means, and it’s a wonderful conversation starter. As someone who specializes in trafficking and abuse, this brand is such a beautiful way to address not only the impact of porn but also the ties it has to trafficking. I use that bag every time I go out shopping and it’s my favorite!
I began my recovery journey in 2020, after a close friend shared her story of struggles with pornography. I’ve been on fire ever since and love encouraging other women to get free from the shame pornography causes. I wear my ‘People Are Not Products’ T-shirt all the time, including to church. Several people have stopped me and asked me about it, and most I have shared my story with and have then met with them to encourage them and answer any questions they may have. I love that something as simple as a T-shirt can help someone come out and ask for help!
When you wear the message, you’re not just standing against something—you’re standing for something: for healthy love, for real intimacy, for freedom from the harmful effects of porn.
Gear That Starts Conversations
The FTND Store isn’t about fashion—it’s about impact.
Our designs are made to start conversations. They’re subtle enough to wear anywhere but powerful enough to mean something. Whether it’s the “Porn Kills Love” classic tee, a bold tote, or a sticker that sparks a stranger’s curiosity, every piece has a purpose.
We’re often asked about the design inspiration behind some of our merch, so we thought we’d give you a small taste of a few of our most popular items.
1. People Are Not Products
At its core, this tee carries a bold, unwavering message: People are never commodities. In a world where porn too often turn human beings into objects of consumption or entertainment, this design pushes back. It reminds each of us that every person has inherent dignity, depth, stories, and value — without needing to be packaged, filtered, rated, or sold.
The graphic design of the shirt pairs clean typography with subtle visual cues that convey the contrast between objectification and value. The phrase “People Are Not Products” is front and center — unambiguous. The simplicity of the design allows the message to shine without distraction; the statement itself becomes the centerpiece.
2. Porn Kills Love
Skull & Dagger “Porn Kills Love” Tee
This design merges raw symbolism with purpose — the skull represents the death of real connection that porn brings, while the dagger cutting through it stands for courage and transformation. It’s a visual reminder that choosing real love means fighting through the counterfeit. Every detail was crafted to reflect struggle, hope, and the power of truth. This isn’t just a shirt — it’s armor for those reclaiming authenticity in a culture that glorifies numbness.
Classic Red “Porn Kills Love” Tee
The classic red Porn Kills Love tee is where the movement started — bold, simple, and impossible to ignore. The bright red symbolizes passion and courage, while the clean typography lets the message speak for itself. It’s a statement — a declaration that real love is worth fighting for. Decade after decade, this shirt remains an icon of awareness, unity, and courage.
3. The Panther
This shirt explores the panther as a symbol of quiet strength and transformation. The design pairs the phrases “Where Shadows Turn to Light” and “Where Fear Becomes Courage” to represent the journey from darkness to growth. Inspired by the panther’s stealth and patience, it captures the idea that real power often moves quietly and that courage begins in the unseen moments of change.
4. A Global Movement for Love
This shirt embodies the movement’s call to authentic love with bold blue ink on a heavyweight white tee. Featuring a distinctive front artwork placement, the design pairs the primary message, 'A Global Movement for Love,' with the subtext, 'Reject All Counterfeits'—a visual statement that’s both striking and sincere.
5. Consider Before Consuming
This shirt features a bold, minimal design that reflects the podcast’s mission to spark awareness and promote mindful media choices. The piece uses restrained branding and a dark color palette to keep focus on the message—inviting conversation without distraction. A globe graphic represents the scale of the movement to reach individuals worldwide.
Join the Movement
Here’s the thing: whatever merch you choose, awareness is contagious. The more Fighters who wear the message, the more people start asking questions. That’s how movements grow.
If you believe that love is worth fighting for, that truth is worth spreading, and that change starts with each of us—then this is your moment.
Shop the Fight the New Drug Store today.
Wear the message. Grab the merch. Start conversations. Change lives.
Because this movement doesn’t grow by staying silent.
It grows when Fighters like you rep the truth.
👉 Shop the Store & #RepTheMovement
Your Support Matters Now More Than Ever
Most kids today are exposed to porn by the age of 12. By the time they’re teenagers, 75% of boys and 70% of girls have already viewed itRobb, M.B., & Mann, S. (2023). Teens and pornography. San Francisco, CA: Common Sense.Copy —often before they’ve had a single healthy conversation about it.
Even more concerning: over half of boys and nearly 40% of girls believe porn is a realistic depiction of sexMartellozzo, E., Monaghan, A., Adler, J. R., Davidson, J., Leyva, R., & Horvath, M. A. H. (2016). “I wasn’t sure it was normal to watch it”: A quantitative and qualitative examination of the impact of online pornography on the values, attitudes, beliefs and behaviours of children and young people. Middlesex University, NSPCC, & Office of the Children’s Commissioner.Copy . And among teens who have seen porn, more than 79% of teens use it to learn how to have sexRobb, M.B., & Mann, S. (2023). Teens and pornography. San Francisco, CA: Common Sense.Copy . That means millions of young people are getting sex ed from violent, degrading content, which becomes their baseline understanding of intimacy. Out of the most popular porn, 33%-88% of videos contain physical aggression and nonconsensual violence-related themesFritz, N., Malic, V., Paul, B., & Zhou, Y. (2020). A descriptive analysis of the types, targets, and relative frequency of aggression in mainstream pornography. Archives of Sexual Behavior, 49(8), 3041-3053. doi:10.1007/s10508-020-01773-0Copy Bridges et al., 2010, “Aggression and Sexual Behavior in Best-Selling Pornography Videos: A Content Analysis,” Violence Against Women.Copy .
From increasing rates of loneliness, depression, and self-doubt, to distorted views of sex, reduced relationship satisfaction, and riskier sexual behavior among teens, porn is impacting individuals, relationships, and society worldwideFight the New Drug. (2024, May). Get the Facts (Series of web articles). Fight the New Drug.Copy .
This is why Fight the New Drug exists—but we can’t do it without you.
Your donation directly fuels the creation of new educational resources, including our awareness-raising videos, podcasts, research-driven articles, engaging school presentations, and digital tools that reach youth where they are: online and in school. It equips individuals, parents, educators, and youth with trustworthy resources to start the conversation.
Will you join us? We’re grateful for whatever you can give—but a recurring donation makes the biggest difference. Every dollar directly supports our vital work, and every individual we reach decreases sexual exploitation. Let’s fight for real love:
